This award is given to "the best of the year in advertising, design, craft, culture and impact."

 

Since 1962, the D&AD Pencil has represented the very best in design and advertising. Winning a Pencil remains the pinnacle of many careers and the work it celebrates inspires others to study, debate, copy and reference its excellence, as the industry's finest and most historic of treasures.

 

More information on the Award website